Hayes named Strategic Performance Manager

Downtown Development Specialist Jennifer Herbert has been appointed acting downtown development manager

LISA HAYES

From WSJ Staff Reports

Wake Forest Town Manager Kip Padgett is pleased to announce that Downtown Development Manager Lisa Hayes has transitioned into the new role of Strategic Performance Manager within the Administration Department. In addition, Downtown Development Specialist Jennifer Herbert has been appointed Acting Downtown Development Manager. Both changes took effect on Monday, Jan. 4.

Mayor Vivian Jones said the new town position was approved in this year’s budget approved July 1, 2020.

Hayes’s salary will be $108,509 annually.

As Strategic Performance Manager, Hayes will be responsible for the Town’s implementation and adherence to the Strategic Plan, while also managing the Strategic Plan update scheduled to begin in late 2021 or early 2022. She will also manage the Town’s citizen transparency portal, explore citizen engagement opportunities, serve as a liaison to the development community, partner with the IT Department on Smart Cities initiatives and coordinate special projects. 

A native of Pittsburgh, Pennsylvania, Hayes joined the Town of Wake Forest in 2012 as Downtown Development Director. Prior to that, she worked for over 20 years in the banking industry. 

Hayes earned an associate degree in Business Management from Allegheny County Community College. She has also completed several continuing education courses in management, human relations, communication skills, finance, sales, regulatory compliance, economic development, public relations, and emergency management and is currently enrolled in the UNC School of Government’s Municipal and County Administration Program.

The 2010 Wake Forest Citizen of the Year, Hayes has been very involved in the Wake Forest community since relocating here from Pennsylvania in 1994. She has served on the board of directors for 10 local organizations, volunteered for numerous others, and was a founding member of the Wake Forest Purple Heart Foundation and Purple Heart Foundation of North Carolina.

The Town is currently seeking a Downtown Development Manager.

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