May 6: WRAL-TV’s Sloan Heffernan to lead storytelling workshop

From WSJ Staff Reports

Two-time Emmy Award winning journalist Sloan Heffernan with WRAL-TV is partnering with the Wake Forest Area Chamber to offer a “Business of Storytelling” workshop from 12:00 – 1:30 pm on May 6, 2021. This virtual workshop will be held via Zoom and is open to the public. 

Storytelling can enrich and transform a customer’s experience. It also has the power to build loyalty and trust. Heffernan will teach workshop attendees how to identify their brand story and craft a compelling narrative to connect with their audience and grow their business. Participants will learn how to identify and deliver a powerful story on various digital platforms with a limited budget in mind.

This workshop is perfect for small business owners, marketing and social media professionals, those in the nonprofit arena, and anyone who wants to tell their story better.

The cost to attend is $10 for Chamber members and $20 for non-members. Those interested in attending can check the Chamber’s online Find a Member page at to determine if their employer is a member. Online registration is available at After registering, you will receive a unique link to join the workshop.

Sloane is a two-time Emmy Award winning journalist with a passion for storytelling. For the last decade, she has been sharing stories as a reporter at WRAL-TV. Before planting roots in the Triangle, Sloane worked as an anchor and reporter at NBC affiliates in Florida and Georgia. Sloane is a graduate of Emerson College in Boston where she received her Bachelors of Science degree in Broadcast Journalism. Her passion for journalism was born from her time observing sports reporters on the sidelines as a member of the New England Patriots Cheerleading Squad. Sloane is married to her high school sweetheart Mark, and they have three young children. When she is not chasing the big story of the day, she enjoys sharing her story-telling skills with business leaders and non-profit organizations to help them more effectively connect with their audience and build lasting relationships.

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